Formation of investment attractiveness of a gaming virtual team based on goodwill management in cybersport

The development of the Internet, transition to fourth technological order contributes quantitative and qualitative change in virtual organizations. A special place environment is occupied by gaming segment, volume which 2018 reached over 116 trillion dollars, nearly doubling past five years. COVID-19 has undoubtedly played into hands online industry, increasing sales across all segments. This study analyzes massively multiplayer role-playing game that created phenomenon world. It worlds have formed niche commercial teams (VGCT`s), specialize provision services for content produced organizations user players. However, successfully operate face tough competition, a team needs both an understanding business process attracting sources funding. article discusses strategy forming investment attractiveness VGCT, as one key aspects competitiveness. paper presents author`s definition carried out SWOT analysis working VGCT “Zeta”, assessed on basis unidentified assets. purpose develop approaches determining specific conditions economy world games. Brief statement problem substantiate need managing goodwill organization main tool its used general scientific methods SWOT-analysis. games given. essence concept “investment attractiveness” revealed relation object research – team, assessment context external internal factors. was determined constitutes VGCT’s attractiveness, task competitiveness inextricably linked with management set unidentifiable